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THE MONARCHY IS STILL BIG BUSINESS IN FRANCE
The French Revolution was a bloody affair, only confirmed by the gory spectacle we witnessed in the Olympic Games opening ceremony. You may think we would be over the Ancien Régime and the abolition of privileges would put us off its most extravagant and scandalous excesses. Pas du tout ! The Château de Versailles boasted 8,4 million visitors in 2024, Buckingham Palace only 647,000. It is the subject of numerous films and TV series, and Marie-Antoinette stars in a new exhibit
Catherine Laz
Nov 72 min read


FRENCH YOUTH CAN NO LONGER WRITE FRENCH.
Young people going to universities in France can no longer write meaningful sentences without any gross grammatical mistakes. That’s the observation made by French professors Aude Denizot in her new book “Pourquoi nos étudiants ne savent plus écrire ?” (Why our students no longer know how to write?”), and J.P. Brighelli with his best-selling book “La fabrique du crétin” (Manufacture of a cretin). French grammar is notoriously complex and full of inconsistencies. But that’s wh
Catherine Laz
Sep 232 min read


72% OF FRENCH PEOPLE CAN’T SPEAK ENGLISH
“Go for it égal lancez-vous”, “Mood égal humeur”, these are the last lines of a current radio spot for Basic-Fit on the French radio....
Catherine Laz
Sep 231 min read


Transcreation and food advertising
Matty Matheson - Soups, Salads, Sandwiches A few weeks ago, I had the pleasure of meeting Matty Matheson, the chef made famous by The...
Catherine Laz
Jul 163 min read


HELLO BOYS (AND GIRLS).
Remember the multi-awarded campaign for Wonderbra by TBWA London? It generated headlines and made its CD Trevor Beatie and model Eva...
Catherine Laz, transcratorsunited.com
Nov 12, 20193 min read
ARE YOU STILL USING TRANSLATORS?
Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s...
Catherine Laz, transcratorsunited.com
May 31, 20192 min read


ONLY 14% OF FRENCH STUDENTS SPEAK FLUENT ENGLISH: time to rethink global campaigns in French
“Comment on dit ‘langues étrangères’ en anglais ?” asked a giggling young French college student after being asked by a journalist in...
Catherine Laz, transcratorsunited.com
Apr 14, 20193 min read
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