OOH
Air Transat
OOH and digital ads, along with ideation and imagery
I developed headlines and straplines for Air Transat, the Canadian airline flying from France to French-speaking Eastern Canada, incorporating cultural insights.
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Gopuff
OOH, Posters, flyers, social posts, eCRM, app
Gopuff, a leading fast grocery delivery service in the US, acquired Dija, the leading service in France, and aimed to relaunch under the Gopuff brand in France. I collaborated with their French and British marketing teams to create a wide range of materials, including posters, flyers, and in-store promotions. I was also responsible for the transcreation of the app and various eCRM initiatives on a daily basis, ensuring a quick turnaround and high-quality creative input.
"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
McArthur Glen
OOH, TV, press, radio, advertorials, paid social, paid search, digital display, events
McArthurGlen is a designer outlet with locations in several European countries, including three centers in France. I developed four creative concepts for a new campaign that included headlines, radio spots, social media posts, and activations.
Additionally, I created various deliverables, such as social media posts related to virtual shopping, sales, and Christmas promotions, as well as advertorials and events. I also provided cultural insights, particularly focusing on children and diversity in France.