OOH
OOH and digital ads, along with ideation and imagery
I developed headlines and straplines for Air Transat, the Canadian airline flying from France to French-speaking Eastern Canada, incorporating cultural insights.
.webp)
Gopuff
OOH, Posters, flyers, social posts, eCRM, app
Gopuff, a leading fast grocery delivery service in the US, acquired Dija, the leading service in France, and aimed to relaunch under the Gopuff brand in France. I collaborated with their French and British marketing teams to create a wide range of materials, including posters, flyers, and in-store promotions. I was also responsible for the transcreation of the app and various eCRM initiatives on a daily basis, ensuring a quick turnaround and high-quality creative input.
"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
OOH, TV, press, radio, advertorials, paid social, paid search, digital display, events
McArthurGlen is a designer outlet with locations in several European countries, including three centers in France. I developed four creative concepts for a new campaign that included headlines, radio spots, social media posts, and activations.
Additionally, I created various deliverables, such as social media posts related to virtual shopping, sales, and Christmas promotions, as well as advertorials and events. I also provided cultural insights, particularly focusing on children and diversity in France.
OOH, TV, press, radio, advertorials, paid social, paid search, digital display, events
McArthurGlen is a designer outlet with locations in several European countries, including three centers in France. I developed four creative concepts for a new campaign that included headlines, radio spots, social media posts, and activations.
Additionally, I created various deliverables, such as social media posts related to virtual shopping, sales, and Christmas promotions, as well as advertorials and events. I also provided cultural insights, particularly focusing on children and diversity in France.
Play-Doh is a ever-favourite creative activity for children all over the world. The concept developed by KesselsKrammer was a play on word with the brand name. With Play-Doh, you can do whatever you like. It contrasts with the everyday injunctions routinely endured by children, often forbidden to do what they would like to do. With Play-Doh they can experiment and invent where their imagination leads them.
The concept was Play-Doh in opposition to Play-Don't. An apparently challenging line to transcreate into French, I created a campaign based on the same meaning that exists in French "Fais pas ci, fais pas ça". I adapted the concept to OOH and retail.