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PEOPLE

CATHERINE LAZ

French-English copywriting,
transcreation & creative lead

I am a French creative copywriter, with extensive experience in advertising. I am not a translator, I am a transcreator. I know what a concept is, what a brief demands, and what makes a great headline. 

I pioneered transcreation in global advertising in London in the 90s and coined the word transcreation. I have founded two transcreation agencies and worked on 100s of blue-chip accounts such as Adidas, Dyson, Electronic Arts, Guinness, and many more.


I have worked for decades with top global creative agencies and International networks, including BBH, BMB, Droga5, Grey, Havas, J. Walter Thompson, Ogilvy, Publicis, VCCP, S&S, W+K. Whether you're a large agency or a small creative shop, you will benefit from an unparalleled experience I am keen to share with you.

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TRANSCREATORS UNITED

Foreign copywriters for all your needs in one hub

I am the founder and creative lead of Transcreators United, a specialist consultancy where I work with a team of experienced foreign copywriters/transcreators.

Request our booklet, a guide 

to transcreation with 

examples of dos and don'ts,

and basic advice here.

COPYKILLER booklet

AGENCIES

65db-Paris/180 Kingsday-Amsterdam/  Above+Beyond-London/Actum-Prague/  Artefact-Paris/BBH-London/BMB-London/ Coolr-London/FCBNew York/Droga5-London/Engine-London/Freuds-London/Grey-London/Haines McGregor-London/  Ici Barbès-Paris/Lambie-Nairn-London/Leagas-Delaney-London/London Advertising/Luxid-Helsinki-London/Marcel-Paris/Meijer Walters-Amsterdam/Neo Media Worldwide-London/  Ogilvy-London/Oliver-London/Open Creative-UK/Possible-London/Publicis-London/Reprise/Sticky Eyes-USA-Leeds/  Saatchi& Saatchi-London-Johannesburg/Select Life-Hamburg/  TBWA\LONDON/VCCP-London/The Specialists Works-London/   Steve-Paris/Y&R-Paris/Weevo-Italy/Wieden and Kennedy-Portland-Amsterdam

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