I am a French creative copywriter, with extensive experience in advertising. I am not a translator, I am a transcreator. I know what a concept is, what a brief demands, and what makes a great headline. 

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I pioneered transcreation in global advertising in London in the 90s and coined the word transcreation. I have founded two transcreation agencies and worked on 100s of blue-chip accounts such as Adidas, Dyson, Electronic Arts, Guinness, and many more.

I have worked for decades with top global creative agencies and International networks, including BBH, BMB, Droga5, Grey, Havas, J. Walter Thompson, Ogilvy, Publicis, VCCP, S&S, W+K. Whether you're a large agency or a small creative shop, you will benefit from an unparalleled experience I am keen to share with you.