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Sometimes, you encounter exciting competitions or come up with creative ideas you want to share. I work on briefs for copywriters, mainly on One Minute Briefs, but my main focus is on projects open to artists and illustrators. Additionally, I have launched my own projects, such as editing best-selling punk fanzines over the years.
One Rule. One Minute. Create an ad.
One Minute Briefs was established by Nick Entwistle, the founder of The Bank of Creativity. It features a daily brief posted on LinkedIn and X, where participants are challenged to create an ad as quickly as possible and share it on their account. This daily exercise keeps you engaged with advertising and fosters creativity. Here is a selection of my winning entries.
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PACKAGING
Monoprix
Product
Description
In France, the supermarket Monoprix is well known for its packaging with wordplays, inserting the name of their products into French expressions. Witty, fun and attractive, its CEO asked members of LinkedIn to submit some product descriptions. Here are mine with his appreciation.
Sfriso Prosecco
#the6000project
Illustration for label
Due to the impact of Covid-19, a family-owned micro-winery in Northeast Italy faced the cancellation of an order for 6,000 unlabeled bottles of Prosecco. In response, they launched a competition called One Minute Brief #The6000Project.
Creatives, designers, illustrators, and anyone else interested were invited to create a label for these bottles, with the goal of facilitating pre-orders through a scheme that would ensure the bottles were sold.
I designed a label featuring a modern twist on the Baroque style, incorporating neon pink details and gold lettering.
POSTER
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Alexander McQueen for the NHS
#mcqueencreators
Illustrations for posters
During the Covid 19 lockdown, Alexander McQueen asked their Instagram community #McQueenCreators to sketch a dress from their A/W 2019 collection. I participated in the project with an illustration, and they shared some of our creations to be featured on billboards in London's Piccadilly Circus, Milan, and New York to thank the NHS and frontline workers around the world.
Elles font l'art
Fun MOOC - Centre Pompidou, Paris
Illustrations for posters
The FUN MOOC platform launched a programme about women artists with Le Centre Pompidou in Paris. It aimed to promote women artists and teach about their historical involvement in the world of art. In the first module, participants were asked to create a poster for an imaginary art museum for women and an exhibition. They were asked to invent a name for the museum and the event.
I have used a Jenny Holzer piece as a background for my creation. The name of the museum and copy are plays on words, replacing "fameux" with femmeux" and "lard" with "l'art" in a French idiomatic expression. They are inspired by the place of art in women's everyday life, often centered around the kitchen.
Comment: "Génial l'auto-dérision ! J'adore l'idée, bravo !" - Anonymous
The Ocean Agency
UN Ocean Decade 2000 - 2030
Illustrations for posters
The Ocean Agency launched a poster competition to promote careers in ocean exploration among young people. They discovered that young people tend to be much more excited about space exploration than about the ocean.
To address this issue, the competition encouraged participants to design a poster that illustrates what ocean exploration involves, its potential to save the planet, and the discoveries that can be made—ranging from ancient artifacts to new sources of energy and beyond.
The brief required participants to create posters with a retro design. I chose to focus on the 1980s, using themes centered around video games, along with matching typography to convey the mission of the competition.
PRODUCT
Mary Quant
Fashion line
Heritage designs
The legendary fashion label Mary Quant, now based in Japan, has decided to re-launch their fashion and accessories lines in the UK.
I have been a keen follower of Mary Quant for decades. As such, I was invited by the brand to participate to a brainstorming sessions for various tests and questionnaires in order to elaborate a new collection based on the label's core 60s designs.
The result was the Mary Quant Limited Edition Capsule Collection.
PUBLISHING FANZINE
Open Up and Bleed
Sniffin' Glue
Punk Fanzines
Various
CD Booklet notes
Book contributions
I authored, edited, and published a best-selling punk fanzine titled "Open Up and Bleed" which is archived in both the British Library and the University of Arts and Communication. This fanzine is also cited in the anthology "Fanzines", published by Thames & Hudson.
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