SOCIAL POSTS & CRM
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Brewdog
Social posts, CRM, content
BrewDog the company that invented the famous Punk IPA wanted a French Punk copywriter so they got me! BrewDog has a distinct tone of voice that translators struggle to master, as a deep understanding of British cultural references is essential. I created and adapted copy for their content, product descriptions, social ads, eCRM, and various promotions.
Ninja
Social posts, TV
David Beckham is a key figure in Ninja's 2024 Christmas campaign, "Ninja the Holidays." In this campaign, he showcases how various Ninja appliances, including the Woodfire Outdoor Oven and the Double Stack, help him prepare a fantastic Christmas dinner for his guests.
He also highlights the Creami as a great gift option.
Additionally, more posts were created featuring Beckham promoting the Outdoor Pizza Oven. I transcreated all copy for TV and social posts.
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Photobox
Social posts, CRM
Photobox required French input across all its departments. I created and transcreated copy specifically for the French market, which also served as a template for Southern Europe. This included work for ECRM, social media, website content, product naming, launches, copywriting, and blogs. The high volume of work necessitated a quick turnaround, as product launches and promotions were happening simultaneously.
In addition, I provided consultancy services to advise on the relevance of campaigns and products for various European markets, as well as recommendations for SEO search terms. I also developed a glossary to ensure a more cohesive approach to French copywriting.
Furthermore, I collaborated with Coolr, their social media agency, to create posts for Facebook, Twitter, and Instagram.
“Catherine has been a key player in the Photobox copy team. She, rightly so, transcreates as opposed to translates creative. She made the Photobox French creative more compelling to our French customers. And she did so with conviction, style and sass.” - Clare Scott, Copy Lead - Photobox
