TV/VIDEO
TVC
Ninja launched its ice cream maker, the Creami, that can transform any ingredient into a delicious ice cream, sorbet, or frozen dessert.
In an interview with Ad Week in March, SharkNinja CEO Mark Barrocas said the company spends much of its $700m advertising budget on social media. Influencers play such a strong role in promoting the Creami, he said: “We virtually don’t invest any more advertising on [it].” The company has also worked hard to get its products in the hands of so-called “microinfluencers” who have “great, authentic followings with smaller niche groups”. It is, simply, word of mouth for the social media age.
I edited dozens of Instagram posts from French influencers, creating a film with the help of the Descript programme from a brief.
This was the apex of a campaign and the transcreation of marketing content that led to the success of the launch with sales results that exceeded all expectations.
"Just wanted to let you know what the NC7 Creami Swirl IHUT is at 4.8 stars! that is the highest score we have had out of UK Germany and France, and we have had no complaints about transcreations. Thank you so much for the work you did which made this happen, we really appreciate it!" - Roxanna Parker, Product Developer, SharkNinja
TVC
SharkNinja launched its Summer of Sports TV campaign 2024 to promote a complete range of kitchen appliances. The TV campaign featured Thierry Henry, Bastian Schweinsteiger, Peter Crouch, and Abbey Clancy. I transcreated all the dialogues in French (except Thierry Henry, who obviously did his own!).
TVC
General Mills has appointed VCCP as its agency of record for the brand Old El Paso across International. As a partner agency, VCCP delivers international campaigns across key markets, including the UK, France, and Australia, and is responsible for campaign development, amplification, and strategic direction of the brand.
I transcreated TV scripts for the French market around family and friends connecting around an Old El Paso meal, part of the "Make some noise" campaign.
TVC
Sage is a digital accountancy software that facilitates payment and HR management for businesses. I created new animation scripts targeting French HR directors, business owners, and larger companies. I edited long interviews with their testimonies and adapted key quotes to different briefs, illustrating short animations.
I then presented my work to the French clients on behalf of the agency team, as none could speak enough French to do so.
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Amazon
Internal video
I transcreated various animation video scripts targetting travel professionals for Air France KLM Business Solutions. They've launched a new version of their booking system as well as AFKL.biz.
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Signal
Video, app
Children are often reluctant to brush their teeth regularly. To assist parents in encouraging their children to develop good dental hygiene habits, Unilever has launched a "magic" toothbrush called Signal Playbrush, part of the French Signal toothpaste brand. This toothbrush works in conjunction with a mobile app that features games, entertaining characters, and rewards, all designed to help establish a consistent brushing routine. I transcreated all the instructions on the app.
TV
Danone's signature slogan, "One Planet. One Health," embodies their vision that the health of people and the health of the planet are interconnected. The initiative aims to promote healthier and more sustainable eating and drinking habits. I transcreated and rewrote a promotional script and strapline. Additionally, I directed the voice-over in the studio, with music by Sting.
LesFurets.com
VCCP
TV
LesFurets.com is the French version of comparethemarket.com. The Meerkats have their own French counterparts Hervé and François. The TV scripts are different but the humour has remained the same. The campaigns through VCCP for the French market include TV commercials and sponsoring.