All Posts

Young people going to universities in France can no longer write meaningful sentences without any gross grammatical mistakes. That’s the...

“Go for it égal lancez-vous”, “Mood égal humeur”, these are the last lines of a current radio spot for Basic-Fit on the French radio....

The Weekend Guardian Magazine published an article by Cass Sunstein titled Why we need a right not to be manipulated, subtitled...

Matty Matheson - Soups, Salads, Sandwiches A few weeks ago, I had the pleasure of meeting Matty Matheson, the chef made famous by The...

The largest cinema in the world, UGC Ciné Cité , has just celebrated 30 years in Les Halles in the heart of Paris. It boasts 27 screens,...

This is Thierry Henry starring in the French version of Shark Ninja 's Summer of Sports ad video. It also stars Peter Crouch . How do...

Remember the multi-awarded campaign for Wonderbra by TBWA London? It generated headlines and made its CD Trevor Beatie and model Eva...

Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s...

“Comment on dit ‘langues étrangères’ en anglais ?” asked a giggling young French college student after being asked by a journalist in...

Recently, I was confronted with the issue of diversity and ethnicity in transcreation when a creative thought it would be a good idea to...

Transcreation needs a long-term commitment to both France and its media culture and to the British way of life and language. Hiring a...

Radio gaga I recently experienced a couple of situations where bad decisions were made by clients regarding their handling of...

A young girl heavily tattooed on her face, children comparing their parents’ unsafe habits in a frenzied competition. These scenarios are...

Your online business is doing nicely, and you’re planning to export your wares or services in Europe. You’re thinking of postage costs,...

CONTENT The title of the 2011 Gang of Four album A gap to fill, as Dave Trott describes it “ Everyone is so busy trying to keep up...

Testing, testing. I am willing to play the game, and like any creative, as a copywriter, I am asked to be tested. The problem is that the...

Globish is a hideous hybrid of Global and English. It is an international language that most people speak throughout the world in order...

French bean French bread French chalk French copywriting French cricket French cuff French cuisine French door French dressing French...

Christmas is celebrated throughout the world, but traditions and even dates can vary wildly. In France, Christmas Eve is far more...

It was quite a sight to see the whole of Wembley singing The Marseillaise on Tuesday night. Coincidentally, a few days before the tragic...