Ageism: getting old has become a paranoid obsession

Whether you’ve been a Sex Pistol or still a creative in the advertising industry (and a punk rocker), getting old has become a huge issue.

I have too much experience.

Should I shave some years off my CV to fit your idea of the ideal candidate?

Do the words pioneer, first ever, skills, extensive experience, 100s of brands spell red flags to you?

It’s an upside-down world where the young are tasked to recruit the old with all the ignorance and prejudice to go with it.

And I’m sick of it. What are you looking for? Somebody who posts on TikTok as proof of their creativity? I’ve only worked for BBH and W+K, amongst dozens of agencies worldwide.

Am I too expensive? Sorry, but I won’t go below a certain day rate. I don’t live in my childhood bedroom anymore.

You’re using AI or translators to transcreate your ads and content? Because I have seen it, and it doesn’t look great. It’s even laughable in some cases. Request my mini guide for some ridiculous examples. It just shows you don’t really care.

Bitter, moi? I am only echoing a disquiet around the issue of ageism in the industry highlighted in today’s Campaign UK (campaignlive.co.uk/article/does-adland-need-grow-up-ageism-agencies/)

In the meantime, if you need an experienced Senior French copywriter, please visit my website here: transcreatorsunited.com

And I promise I won’t bore you with my old punk rock stories, unless you ask.

Picture Nicky Bullard and Campaign UK

#frenchcopywriting #frenchcopywriter #transcreation #globaladvertising #emea #endindustryageism #invisiblepowerhouse