POS
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In-store promotion - Bread bags
Gopuff
POS Material
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Gopuff, a leading fast grocery delivery service in the US, acquired Dija, the leading service in France, and aimed to relaunch under the Gopuff brand in France. I collaborated with their French and British marketing teams to create a wide range of materials, including posters, flyers, and in-store promotions. I was also responsible for the transcreation of the app and various eCRM initiatives on a daily basis, ensuring a quick turnaround and high-quality creative input.
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"Congratulations on your excellent work with the FR launch." - Borja Diaz-Roig, Growth Manager, Gopuff
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Starbucks
Oliver
POS Material
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I adapted the point-of-sale materials for Starbucks to highlight their new winter coffee flavours.
FLYER
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Air France - KLM
Meijer Walters
Flyer
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​I transcreated flyers to promote the Air France and KLM Sustainable Aviation Fuel (SAF) Program. The program aims to encourage other airlines to adopt sustainable fuel in order to address global warming, particularly the impact of the travel industry and aviation.
PRODUCT naming &
description & packaging
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1664 Kronenbourg
HainesMcGregor
Product naming
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In the world of premium lagers, Kronenbourg 1664 is a leading brand in France. However, the market has become more competitive due to the rise of craft beers. To address this challenge, Kronenbourg sought to create a new label tailored for this evolving market.
To better understand emerging trends, they organized workshops to test various ideas. I was tasked with developing themes and cultural insights related to the French way of life and beer consumption. As a result, I created 16 themes that reflect France's cultural landscape, each accompanied by corresponding imagery.
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Innocent
Product naming
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I created names for Innocent smoothies in French. The various ingredients and colours were used as a basis for inspiration. The tone is humorous and playful, drawing elements from popular culture, wordplay, and childhood memories.
Brewdog
Product description
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BrewDog the company that invented the famous Punk IPA wanted a French Punk copywriter so they got me! BrewDog has a distinct tone of voice that translators struggle to master, as a deep understanding of British cultural references is essential. I created and adapted copy for their content, product descriptions, social ads, eCRM, and various promotions.
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Ninja
Packaging, video tutorials, article
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Ninja has released a high-end coffee machine that requires specialized knowledge for operation, as well as an understanding of different coffee drinks and coffee culture. I transcreated all the packaging and created detailed video tutorials. Additionally, I wrote an article about the most popular coffees on the market, the history of renowned coffee drinks, and instructions on how to prepare them.