May 26, 2016



  1. The title of the 2011 Gang of Four album

  2. A gap to fill, as Dave Trott describes it


Everyone is so busy trying to keep up with new technology, no-one has time to think. Everyone is so busy creating content to fill gaps, no-one has time to question w...

April 23, 2016

Testing, testing.

I am willing to play the game, and like any creative, as a copywriter, I am asked to be tested. The problem is the people who demand tests from me don’t work in advertising, have never worked in an advertising agencies, and are not creatives. They belo...

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