Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s why. What you actually need is a foreign copywriter, a transcreator. Not a translator. Translators are not trained to work on advertising or marketing material. They write copy that is often too long and lacks flair. They lose the original purpose which is to sell a product or service. In any case, they won’t able to reproduce your fabulous