Recently, I was confronted with the issue of diversity and ethnicity in transcreation when a creative thought it would be a good idea to illustrate my script with a stock image of a black man. That’s when the problem started. Yes, I wanted a person of African origin, but not a black African and even less an Afro-American. As I wanted to tackle problems ethnic minorities were facing in France, I made sure I wrote the script with a French man of North African/Maghreb origin, th