Going global? The Do's and Don’ts of digital marketing.
Your online business is doing nicely and you’re planning to export your wares or services in Europe. You’re thinking postage costs, VAT, exchange rates, the timing between sending the items and the customer receiving it, basic logistics. You’re also planning a marketing strategy, CRM, social media, websites in several languages. It all sounds very straightforward and manageable from one source. But you may be forgetting crucial aspects of selling in Europe. Issues like cultur