HELLO BOYS (AND GIRLS).
Remember the multi-awarded campaign for Wonderbra by TBWA London? It generated headlines and made its CD Trevor Beatie and model Eva...
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Catherine Laz, transcratorsunited.com
- May 31, 2019
- 2 min
ARE YOU STILL USING TRANSLATORS?
Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s...
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Catherine Laz, transcratorsunited.com
- Apr 14, 2019
- 3 min
ONLY 14% OF FRENCH STUDENTS SPEAK FLUENT ENGLISH: time to rethink global campaigns in French-speakin
“Comment on dit ‘langues étrangères’ en anglais ?” asked a giggling young French college student after being asked by a journalist in...
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Catherine Laz, transcratorsunited.com
- Mar 4, 2019
- 2 min
When a black man is the wrong white man The diversity issue in transcreation
Recently, I was confronted with the issue of diversity and ethnicity in transcreation when a creative thought it would be a good idea to...
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Catherine Laz, transcreatorsunited.com
- Feb 4, 2019
- 2 min
The French disconnection
Transcreation needs a long term commitment to both France and its media culture and to the British way of life and language. Hiring a...
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Catherine Laz
- Jan 25, 2019
- 2 min
Cheap and unqualified transcreation
Radio gaga I recently experienced a couple of situations where bad decisions were made by clients regarding their handling of...
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Catherine Laz
- Oct 23, 2018
- 3 min
CHILDREN ARE TELLING US PARENTS ARE TO BLAME
A young girl heavily tattooed on her face, children comparing their parents’ unsafe habits in a frenzied competition. These scenarios are...
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Catherine Laz
- Jun 9, 2018
- 4 min
Going global? The Do's and Don’ts of digital marketing.
Your online business is doing nicely and you’re planning to export your wares or services in Europe. You’re thinking postage costs, VAT,...
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Catherine Laz
- May 26, 2016
- 2 min
Content
CONTENT The title of the 2011 Gang of Four album A gap to fill, as Dave Trott describes it “Everyone is so busy trying to keep up with...
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Catherine Laz
- Apr 23, 2016
- 2 min
This is not a mille-feuille
Testing, testing. I am willing to play the game, and like any creative, as a copywriter, I am asked to be tested. The problem is the...
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Catherine Laz
- Mar 19, 2016
- 1 min
Le Globish, que’est-ce- que c’est?
Globish is a hideous hybrid of Global and English. It is an international language that most people speak throughout the world in order...
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Catherine Laz
- Mar 1, 2016
- 1 min
Pardon my French
French bean French bread French chalk French copywriting French cricket French cuff French cuisine French door French dressing French...
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Catherine Laz
- Jan 3, 2016
- 1 min
Three Kings
Christmas is celebrated throughout the world but traditions and even dates can vary wildly. In France, Christmas Eve is far more...
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Catherine Laz
- Nov 23, 2015
- 1 min
The Marseillaise
It was quite a sight to see the whole of Wembley singing The Marseillaise on Tuesday night. Coincidently a few days before the tragic...
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Catherine Laz
- Nov 23, 2015
- 1 min
The mystery of the croque en bouche
John Oliver the American late-night talk and news satire presenter on HBO had a hilarious take on the tragic events of last Friday in...
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Catherine Laz
- Nov 23, 2015
- 1 min
Too gras for the coup de grâce
Mistaking grace and gras is often made by English-speakers. I suspect it’s because they just don’t grasp the meaning of gras which simply...
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Catherine Laz
- Nov 23, 2015
- 1 min
Métro or Tube?
Did you know that Paris and London have two Métro/Tube stations of the same name? They can also be found in the historical heart of both...
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