Blog | catherinelaz

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Jan 31
2 min

Aren’t you being unreasonable?

Hahaha you’re looking for what? A copywriter who’s experienced in promoting space travel? Hahaha who only wears green socks and lives in ...

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Catherine Laz, transcratorsunited.com

Nov 12, 2019
2 min

HELLO BOYS (AND GIRLS).

Remember the multi-awarded campaign for Wonderbra by TBWA London? It generated headlines and made its CD Trevor Beatie and model Eva Herz...

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Catherine Laz, transcratorsunited.com

May 31, 2019
2 min

ARE YOU STILL USING TRANSLATORS?

Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s w...

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Catherine Laz, transcratorsunited.com

Apr 14, 2019
3 min

ONLY 14% OF FRENCH STUDENTS SPEAK FLUENT ENGLISH: time to rethink global campaigns in French-speakin

“Comment on dit ‘langues étrangères’ en anglais ?” asked a giggling young French college student after being asked by a journalist in ord...

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Catherine Laz, transcratorsunited.com

Mar 4, 2019
2 min

When a black man is the wrong white man The diversity issue in transcreation

Recently, I was confronted with the issue of diversity and ethnicity in transcreation when a creative thought it would be a good idea to ...

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Catherine Laz, transcreatorsunited.com

Feb 4, 2019
2 min

The French disconnection

Transcreation needs a long term commitment to both France and its media culture and to the British way of life and language. Hiring a you...

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Catherine Laz

Jan 25, 2019
2 min

Cheap and unqualified transcreation

Radio gaga I recently experienced a couple of situations where bad decisions were made by clients regarding their handling of transcreati...

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Catherine Laz

Oct 23, 2018
3 min

CHILDREN ARE TELLING US PARENTS ARE TO BLAME

A young girl heavily tattooed on her face, children comparing their parents’ unsafe habits in a frenzied competition. These scenarios are...

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Catherine Laz

Jun 9, 2018
4 min

Going global? The Do's and Don’ts of digital marketing.

Your online business is doing nicely and you’re planning to export your wares or services in Europe. You’re thinking postage costs, VAT, ...

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Catherine Laz

Mar 28, 2018
5 min

Advertising and May 68

"May 68 has done more for the glory of admen than for the glory of revolution." Régis Debray "Advertising thinks we’re morons, because ad...

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Catherine Laz

May 26, 2016
2 min

Content

CONTENT The title of the 2011 Gang of Four album A gap to fill, as Dave Trott describes it “Everyone is so busy trying to keep up with new...

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Catherine Laz

Apr 23, 2016
2 min

This is not a mille-feuille

Testing, testing. I am willing to play the game, and like any creative, as a copywriter, I am asked to be tested. The problem is the peop...

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Catherine Laz

Mar 19, 2016
1 min

Le Globish, que’est-ce- que c’est?

Globish is a hideous hybrid of Global and English. It is an international language that most people speak throughout the world in order t...

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Catherine Laz

Mar 1, 2016
1 min

Pardon my French

French bean French bread French chalk French copywriting French cricket French cuff French cuisine French door French dressing French fri...

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Catherine Laz

Jan 3, 2016
1 min

Three Kings

Christmas is celebrated throughout the world but traditions and even dates can vary wildly. In France, Christmas Eve is far more signific...

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Catherine Laz

Nov 23, 2015
1 min

The Marseillaise

It was quite a sight to see the whole of Wembley singing The Marseillaise on Tuesday night. Coincidently a few days before the tragic eve...

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Catherine Laz

Nov 23, 2015
1 min

The mystery of the croque en bouche

John Oliver the American late-night talk and news satire presenter on HBO had a hilarious take on the tragic events of last Friday in Par...

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Catherine Laz

Nov 23, 2015
1 min

Too gras for the coup de grâce

Mistaking grace and gras is often made by English-speakers. I suspect it’s because they just don’t grasp the meaning of gras which simply...

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Catherine Laz

Nov 23, 2015
1 min

Métro or Tube?

Did you know that Paris and London have two Métro/Tube stations of the same name? They can also be found in the historical heart of both ...

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