Hahaha you’re looking for what? A copywriter who’s experienced in promoting space travel? Hahaha who only wears green socks and lives in South London? So, no...

Remember the multi-awarded campaign for Wonderbra by TBWA London? It generated headlines and made its CD Trevor Beatie and model Eva Herzigova famous. It was...

Do you type ‘translators’ into the search box when you need copy into another language? That may prove to be a costly mistake and here’s why. What you actual...

“Comment on dit ‘langues étrangères’ en anglais ?” asked a giggling young French college student after being asked by a journalist in order to gauge her know...

Recently, I was confronted with the issue of diversity and ethnicity in transcreation when a creative thought it would be a good idea to illustrate my script...

Transcreation needs a long term commitment to both France and its media culture and to the British way of life and language. Hiring a young gun is attractive...

Radio gaga I recently experienced a couple of situations where bad decisions were made by clients regarding their handling of transcreation following my inpu...

A young girl heavily tattooed on her face, children comparing their parents’ unsafe habits in a frenzied competition. These scenarios are radio campaigns run...

Your online business is doing nicely and you’re planning to export your wares or services in Europe. You’re thinking postage costs, VAT, exchange rates, the ...

"May 68 has done more for the glory of admen than for the glory of revolution." Régis Debray "Advertising thinks we’re morons, because advertising makes moro...

CONTENT The title of the 2011 Gang of Four album A gap to fill, as Dave Trott describes it “Everyone is so busy trying to keep up with new technology, no-one...

Testing, testing. I am willing to play the game, and like any creative, as a copywriter, I am asked to be tested. The problem is the people who demand tests ...

Globish is a hideous hybrid of Global and English. It is an international language that most people speak throughout the world in order to communicate. It is...

French bean French bread French chalk French copywriting French cricket French cuff French cuisine French door French dressing French fries French fancies Fr...

Christmas is celebrated throughout the world but traditions and even dates can vary wildly. In France, Christmas Eve is far more significant than Christmas D...

It was quite a sight to see the whole of Wembley singing The Marseillaise on Tuesday night. Coincidently a few days before the tragic events of the well name...

John Oliver the American late-night talk and news satire presenter on HBO had a hilarious take on the tragic events of last Friday in Paris. Not about the de...

Mistaking grace and gras is often made by English-speakers. I suspect it’s because they just don’t grasp the meaning of gras which simply translates into fat...

Did you know that Paris and London have two Métro/Tube stations of the same name? They can also be found in the historical heart of both cities at almost the...