PEOPLE
CATHERINE LAZ
French-English copywriting,
transcreation & creative lead
I am a French creative copywriter, with extensive experience in advertising. I am not a translator, I am a transcreator. I started my career in Paris at Havas and J. Walter Thompson.
​
I pioneered transcreation in global advertising in London in the 90s and coined the word transcreation. I have founded two transcreation agencies and worked on 100s of blue-chip accounts such as Adidas, Dyson, Electronic Arts, Guinness, and many more.
I have worked with top global creative agencies and International networks including BBH, BMB, Droga5, Grey, Ogilvy, Publicis, VCCP, S&S, W+K.
TRANSCREATORS UNITED
Foreign copywriters for all your needs in one hub
I work with a team of foreign copywriters/transcreators as a creative lead under my creative consultancy Transcreators United based in London. I ensure that all transcreations follow creative briefs, bringing cohesion and creative excellence to global campaigns in local markets.
​
I have successfully led teams of dozens of copywriters for clients from across the globe. My aim is always to respect local cultures and reach customers to achieve clients’ success in target markets.
​