PEOPLE
CATHERINE LAZ

French-English copywriting,
transcreation & creative lead
Catherine is a French creative copywriter, with extensive experience in advertising. She is not a translator.
She pioneered transcreation in global advertising in London in the 90s, has coined the term transcreation. She has founded two transcreation agencies and worked on 100s of blue-chip accounts such as Adidas, Dyson, Electronic Arts, Guinness.
She had worked with of top global creative agencies and networks including BBH, BMB, Droga5, Grey, Ogilvy, Publicis, VCCP, S&S, W+K.
TRANSCREATORS UNITED
Foreign copywriters for all your needs in one hub
Catherine works with a pool of foreign copywriters/transcreators as a creative lead under the banner of her creative consultancy Transcreators United based in London. She ensures that all transcreations follow creative briefs, bringing cohesion and creative excellence to global campaigns in local markets.
Sha has successfully led teams of dozens of copywriters for clients from across the globe. Her aim is always respecting local cultures and reaching customers to achieve clients’ success in target markets.
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